The ABM Conversations Podcast - for B2B marketing professionals

Tim Soulo: Getting real with content marketing, and going beyond best practices

Episode Summary

In this episode, Tim Soulo, the CMO at Ahrefs, talks about getting real with content marketing and the need to go beyond the so-called best practices. He shares about the evolution of Ahref's marketing strategy and their approach to content marketing. Some of the key points Tim discusses in this episode includes: --> Why they came up with a 'pay $7 for a seven day trial period', even if that meant a hurdle to people trialing for the first time --> Ahref's in-house model for scoring content (not the traditional funnel model) --> Common mistakes he sees content marketers making --> Anatomy of content that converts and how to promote content --> The two types of on-boarding that leverages content (before and after sign-up) and a lot more...