The ABM Conversations Podcast - for B2B marketing professionals

How to engineer your go-to-market process : Mark Donnigan

Episode Summary

In this episode, Mark Donnigan, the virtual CMO & Business Development Leader at Growth Stage Marketing, joins us to discuss the process of engineering go-to-market motions. Through this episode, Mark talks about: --> As a founder, how to take your new product to the market --> Why should the CMO you hire need to be a business strategist and domain expert? --> What can founders do to ‘prepare the market’ before their new product is ready to go? -->Why do some companies fail to scale to the mass market - assuming there is a mass market for their product? --> Does a category define a brand, or does a brand define the category? and a lot more...