The ABM Conversations Podcast - for B2B marketing professionals

CEO Storytelling: Building a narrative - with Kevin Maney

Episode Summary

In this episode, Kevin Maney, the founding partner at Category Design Advisors (CDA), a bestselling author, and an award-winning columnist, joins us to discuss CEO Storytelling, i.e. how to build a narrative. He talks about: --> How does a narrative really work especially when you are competing with a better product? --> The process to identifying your strategic PoV --> 5 step process to translate a PoV into a narrative --> Do narratives come with an expiry date? --> What holds back a CEO or a business leader from investing their energies on building a narrative --> Existing solution and 'adjacent possible', and a lot more...