The ABM Conversations Podcast - for B2B marketing professionals

How to get better at brand storytelling: with Mark Evans

Episode Summary

In this episode, Mark Evans, the founder and principal at Marketing Spark joins us to share his insights on how to get better at brand storytelling. He talks about: --> The biggest struggle companies have in connecting their stories with their audience --> What makes for an engaging story? --> What are the factors that go into differentiation? --> Building a core messaging document for organizations --> Who is the messaging and story intended towards? Users or buyers? --> What message are you sending to your audience, by having a huge gap between your monthly and annual pricing, and a lot more...

Episode Notes

In this episode, Mark Evans, the founder and principal at Marketing Spark joins us to share his insights on how to get better at brand storytelling.

He talks about:

-->  The biggest struggle companies have in connecting their stories with their audience

--> What makes for an engaging story?

--> What are the factors that go into differentiation?

-->  Building a core messaging document for organizations

--> Who is the messaging and story intended towards? Users or buyers?

--> What message are you sending to your audience, by having a huge gap between your monthly and annual pricing, and a lot more...

 

 

 

P.S. The ABM Conversations is now among the Top 5 Account Based Marketing Podcasts in the world.